Transcendent Music Movement Presents: Experts Views on the Value of Business Plans

Transcendent Music Movement Presents: Experts Views on the Value of Business Plans

Dave Lavinsky is the president and co-founder of Growthink.  He is a businessman with immense entrepreneurial experience.  His experience has made him an expert in composing business plans.  Another business plan expert is Tim Berry.  Berry is founder and chairman of Palo Alto Software and has other leadership roles in various companies.  He is an author, a business plan consultant and is a well known resource in the field of business planning and business plan review.  Both of these gentlemen have strong opinions and sound advice when it comes to constructing a good business plan.  The Transcendent Music Movement is pleased to present Dave Lavinsky and Tim Berry in our analysis of expert views on the value of business plans.

Dave Lavinsky

http://www.growthink.com/team/dave-lavinsky

Dave Lavinsky attended the University of Virginia, where he earned his bachelors degree.  He also received an MBA from UCLA’s Anderson School of Management.  In addition to founding Growthink, he started Emerge Juice & Nutrition Systems and Shoutmouth.  After his personal entrepreneurial success, Lavinsky started Growthink to guide entrepreneurs through starting, growing and even closing businesses successfully.  Through Growthink, he and his team have come up with what they call “The 5 Attribute of Successful Business Plans.”  Of the five attributes, creating value is one of the most important.  Lavinsky says that, successful companies offer customers products and services that they really want.  This is the cornerstone for any successful business.  In the embedded link above, Lavinsky goes over each of the five attributes in further detail.

http://www.richardduffy.com/right-time-for-business-planning-guest-post-from-tim-berry

Tim Berry

Tim Berry is a phenomenon in the field of business plans.  He has received accolades and is looked to for business plan advice from some of the most prominent names in business.  He has earned several degrees and is responsible for forming multiple companies.  Palo Alto Software, bplans.com and Borland International are all companies that exist due to his entrepreneurial success.  His knowledge and personal success have also earned him a key role in judging several high-stake business plan competitions.  He has many products and tools to help support entrepreneurs with the critical action of planning and composing a proper business plan.  Many of these products are expensive, but he has a great blog entitled Planning Startups Stories that offers valuable insight.  The blog includes various testimonials and highlights different segments of entrepreneurship.  In an article published on the U.S. Small Business Administration’s website written by Berry, he talks about what he considers to be the importance of a business plan.  In this, he makes the point that the real reason for a business plan is to guide a business to be successful and to operate better.  This is the true purpose, as opposed to the school of thought that believes business plans are to convince investors and bankers to loan you money.  Berry believes strongly that the focus should be on actually planning for the business so that it will fulfill its purpose.  The business plan should be for the business itself, not for anyone else, according to his theory.

Dave Lavinsky and Tim Berry have a wealth of experience and knowledge as it pertains to business planning and entrepreneurship.  They each have proven methods and approaches.  In the entrepreneurial efforts of this company and other endeavors, we will take heed to their credible and sound advice.