Transcendent Music Movement Presents: The Digital Landscape in the Music Industry

Transcendent Music Movement Presents: The Digital Landscape in the Music Industry

Digital production, marketing and distribution all seem to be on their way to eclipsing traditional methods.  New technology and new relatively inexpensive tools are making these efforts more prevalent and available for artists’ use.  Artists are utilizing computer software with simplistic functionality to produce their own music.  They are using marketing tools such as Facebook, Twitter, Myspace, Youtube and other social and personal websites to market their creative content.  Finally, digital distribution is impacting the music industry as a result of consumers increasingly choosing to purchase download their audio files digitally.  All of these tools have been impacted by the digital landscape in the music industry and we will take a look at each of them.

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Production

Digital production of music has led to an increase in the amount of new music being produced.  Music has become so much easier and more inexpensive to create.  This has become the case predominantly due to the increasing capacity of computers and their software.  D.J., artist. and producer Moby said in an interview that, “Many artists choose to compose and record at home, opting to pay a few hundred dollars for solid recording software rather than employ the costly services of a professional studio.”  This truth is exactly the trend that has shifted the music industry.  It is because of the new technologically advanced digital production tools now available.

Marketing
Marketing music in today’s digital age is a new trend also.  The Internet has become a new frontier for marketing efforts in virtually every industry.  The music industry has not been exempted.  Digitally marketing music allows promoters to use a new marketing channel to reach their customers.  The company Digital Music Marketing works to market and promote music online and on mobile devices.  They work to make music accessible online that leads to online music distribution.

Distribution

iTunes, Amazon, Myspace, , Rhapsody and many other online retailors of digital music have become house hold names for consumers to purchase music.  These retailors have catered to the desires of consumers to access digital formats of music.  IODA is the independent online distribution alliance.  They provide independent artists the tools needed to distribute their digital music content through online and mobile retailors.  Their service also acts as an analytics tool in that it gathers detailed information about those who purchase your work from the respective digital music retailors. 

Digital production, marketing and distribution of music are all essential parts of the music industry.  They represent an industry shift to the desires of clients.  They also represent the music industry adapting to new technological advances.  These things are great for the creative arts, both from a consumer perspective and an artist’s perspective.  These digital and technological advances are sure to continue to transcend the music industry, as we know it today.