The Transcendent Music Movement Presents: Esperanza Spalding

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The Transcendent Music Movement Presents: Esperanza Spalding

Unique, musically clever, inventive and other synonymous terms have been used throughout the existence of this blog.  The terms have been used to describe the various artists that we have showcased.  As we continue our search for transcendent musical artists we have discovered yet another spectacular talent.  The Transcendent Music Movement is pleased to present musician, vocalist, composer and bandleader Esperanza Spalding.

Early Life

            There is a lot to be said about Spalding’s life prior to her professional career.  She was born in Portland, Oregon in a single-family home.  She was raised by her mother and experienced many hardships that spawned from an economic deprived upbringing.  Many lessons were learned from her humble beginning and much gratitude for her mother’s hard work was the result.  Her childhood quite possibly contributed to her atypical education experience, which is something that solicits much surprise.  Spalding left high school at the age of 16 with a GED.  She attended college at Portland State University and then Berklee College of Music.  At Berklee she had great success, graduated in three years and became a member of the faculty at the age of 20 as an instructor.  Her musical talents began to pave a path for her that she probably never imagined. 

The Music

            After viewing an episode of Mr. Rodger’s Neighborhood an interest in music was sparked in four-year-old Spalding.  Spalding is quoted saying, “it was definitely the thing that hipped me to the whole idea of music as a creative pursuit.”  As a young child she became a member of the Chamber Music Society of Organ.  This was a community orchestra that she became a member of after teaching herself to play the violin.  Later she was exposed to the bass, the instrument that she fell in love with and soon mastered.  Esperanza Spalding found herself performing with various bands playing music from classical to hip-hop.  She travelled and performed with well-established artists furthering her name on the professional circuit.  In 2008 she released her first solo recorded album titled Esperanza.  The album had tremendous success and from there she only moved on to higher heights.

Accolades

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            Spalding’s first album earned her “the best selling album by a new jazz artist internationally in 2008.  Other accolades ensued.  She also was invited, as a guess to perform on multiple well know television shows.  This exposure and the success of her first album positioned her perfectly for the release of her second album. Spalding’s second album, Chamber Music Society, earned her a host of awards to include a Grammy.  She earned the award for Best New Artist over artist including Justin Bieber and Lady Gaga.  Amidst touring all over the world she recently completed a new album.  The album was released in March of 2012.  This album is spectacular and it reveals her growth and musical progression.  The TRANSCENDENT MUSIC MOVEMENT endorses this truly TRANSCENDENT artist and recommend her album Radio Music Society to all of our readers.

Transcendent Music Movement Presents: The Digital Landscape in the Music Industry

Transcendent Music Movement Presents: The Digital Landscape in the Music Industry

Digital production, marketing and distribution all seem to be on their way to eclipsing traditional methods.  New technology and new relatively inexpensive tools are making these efforts more prevalent and available for artists’ use.  Artists are utilizing computer software with simplistic functionality to produce their own music.  They are using marketing tools such as Facebook, Twitter, Myspace, Youtube and other social and personal websites to market their creative content.  Finally, digital distribution is impacting the music industry as a result of consumers increasingly choosing to purchase download their audio files digitally.  All of these tools have been impacted by the digital landscape in the music industry and we will take a look at each of them.

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Production

Digital production of music has led to an increase in the amount of new music being produced.  Music has become so much easier and more inexpensive to create.  This has become the case predominantly due to the increasing capacity of computers and their software.  D.J., artist. and producer Moby said in an interview that, “Many artists choose to compose and record at home, opting to pay a few hundred dollars for solid recording software rather than employ the costly services of a professional studio.”  This truth is exactly the trend that has shifted the music industry.  It is because of the new technologically advanced digital production tools now available.

Marketing
Marketing music in today’s digital age is a new trend also.  The Internet has become a new frontier for marketing efforts in virtually every industry.  The music industry has not been exempted.  Digitally marketing music allows promoters to use a new marketing channel to reach their customers.  The company Digital Music Marketing works to market and promote music online and on mobile devices.  They work to make music accessible online that leads to online music distribution.

Distribution

iTunes, Amazon, Myspace, , Rhapsody and many other online retailors of digital music have become house hold names for consumers to purchase music.  These retailors have catered to the desires of consumers to access digital formats of music.  IODA is the independent online distribution alliance.  They provide independent artists the tools needed to distribute their digital music content through online and mobile retailors.  Their service also acts as an analytics tool in that it gathers detailed information about those who purchase your work from the respective digital music retailors. 

Digital production, marketing and distribution of music are all essential parts of the music industry.  They represent an industry shift to the desires of clients.  They also represent the music industry adapting to new technological advances.  These things are great for the creative arts, both from a consumer perspective and an artist’s perspective.  These digital and technological advances are sure to continue to transcend the music industry, as we know it today.