The Transcendent Music Movement Presents: Wale and his Self-Publishing and Distribution Efforts

http://thisbeatgoes.com/tag/wale/

The Transcendent Music Movement Presents: Wale and his Self-Publishing and Distribution Efforts

Musicians increasingly are finding value in self-promotion and self-production.  These activities have become prevalent particularly in the advent of home music production software and Internet publishing and distribution tools.  Tools such as MySpace, iTunes, CD Baby, Reverbnation and others are some of those mostly used for self-promotion or publishing.  One newly popular Hip Hop artist who earned a recording deal using these tools is Washington D.C. native Wale.

Wale was born Olubowale Victor Akintimehin.  His parents are Nigerian immigrants who raised their son in Washington D.C.  When Wale became of age he attended college.  He transferred schools twice before dropping out and pursuing his career in music.  Wale worked hard developing as a locally recognized artist.  He first got commercial exposure with one of his tracks being played by a local DJ over the radio.  This type of word-of-mouth promotion resulted in him earning national recognition from Hip-Hop magazines and others.  With Wale realizing his potential to become a national recording artist, he began to consider other promotion artist.  Wale did this by promoting mixtapes and by creating a commanding MySpace presence. 

http://www.killerhiphop.com/wale-bait-remix-lyrics/

Wale’s MySpace presence could arguably have been the single most contributing factor that led to his popularity.   In the spirit of self-publishing and distribution, Wale and his team used the methods as a means to another end.  Even those who have great success self-promoting and distributing, a recording contract with a major recording label is usually still a sought after goal.  Wale captured the attention of several major recording labels before Interscope Records signed him to a recording contract.  He has obviously transferred the responsibility of publishing and distributing his intellectual property had been transferred over to his recording company.  A major recording deal offers the artist leverage and greater distribution power.  Now Wale is working with Maybach Music Group accomplishing the same.

The record labels use their resources to publish and distribute Wale’s work.  This is incredible leverage for the artists.  In Wale’s case, he does not have to worry about using his personal assets to record and promote himself.  The major recording companies also have the capacity to have your music reach every corner of the planet using both conventional and online mediums.  Wale has done a great job of first working hard for himself, particularly with his self-publishing and distribution efforts.  From that hard work he gain the attention of recording companies to take on the burden of those efforts.  Now he is an internationally known Hip-Hop artist creating TRANSCENDENT MUSIC thanks to his pioneered self-publishing and distribution efforts.