Thursday, October 27, 2011

Transcendent Music Movement Presents: J. Wils


Transcendent Music Movement Presents: J. Wils
            Ok Hip-Hop heads, I got something for you all.  It's no secret that Drake, J. Cole, Kid Cudi, Wale, Kanye West, Lupe Fiasco and some others have really been representing lately for Rap music.  This group of artists has been dubbed as Backpack Rappers or New Era Rappers by me and some other Hip-Hop heads.  These artists brought intellect to rap during a time when rap music was considered, by most, to be on the verge of death.  Let us be honest!  Over the past few years it was beginning to seem like anyone could make it as a rapper with any ignorant message and lyrics that corresponded to some stupid dance. 
Backpack Rappers
Thank the Hip-Hop gods for these New Era Rappers!  The lyrics of these artists have had much appeal to students pursuing higher education.  Most of the artists themselves have spent at least some time in college hence their nickname, Backpack Rappers.  Obviously, a college education does not make you a great lyricist or even a smart person for that matter, but it has evoked an intelligent style of Rap music that has become quite popular.  So regardless of education or the lack thereof, the complexities of this group’s lyrics, clever punch lines and tremendous use of literary figures of speech, has appealed to a more scholastic listener. 
The New New-Era
These artists have paved the way for the effective deviation from the traditional gangster rapper and the dance rapper or as I call them, the mickey mouse rapper.  It is true though; there is truly a new era of rap led by these New Era Rappers.  So it gives Transcendent Music great pleasure to introduce and promote a new artist who embodies the essence of this new era of rap, J. Wils.
J. Wils, born Justin Wilson, was born in Charleston South Carolina.  To be frank, the kid is without a doubt a diamond in the rough.  We all are aware of the unique, catchy yet largely silly music that has come out of The South.  Well, he does not fit that traditional mold.  J. Wils represents for the new era of rap music and is personally seeking to portray the South in a new light. 
I discovered J. Wils’ profound lyrical style on YouTube.  The content of his raps reflected his atypical colligate experience.  He attended and graduated from The Military College of South Carolina, The Citadel which explained much of the military jargon used in his raps that probably could only be appreciated by those who attended that elite institution.  He was also involved in a series of dorm room rap battles that became viral across his campus.  From this innocent display of lyrical talent, J. Wils’ passion for Hip-Hop, production, and representing The South intelligently, was ignited.  He began making beats and rapping on other popular artists’ beats.  He began to write relentlessly.  Before long he and his college roommate, Justin Ramie, recorded their first music video for their song, ChuckTown Anthem.  This was their first and rather deliberate attempt to present The South positively and intelligently, with regards to Rap music.   
Fashionably Late Mix tape
Later, after graduating from college, J. Wils launched his solo career and has grown tremendously as an artist.  Just as many of those new era artists who I described earlier did when they broke in to mainstream Hip-Hop, he released a mix tape.  J.Wils recognizes exactly where he fits in and he respects his fans enough to know that he has to earn their continued support.  He makes that clear by launching a free mix tape to help boost his popularity and earn the support of listeners. The name of his mix tape, Fashionably Late, has meaning that exemplifies J. Wils’ confidence and his desire to be regarded as one of Hip-Hop’s New Era artists. 
I recall a conversation I had with him a couple of years ago when his mix tape was being conceptualized.  He was expressing to me the fact that there were all of these new Hip-Hop artists who had become rather popular, and how he felt he was on par with most of them from a lyrical standpoint.  I agreed with him whole-heartedly.  Then he explained his reasoning behind the name of his mix tape.  Those other rappers, most of which were listed above, had for all intents and purposes arrived as prominent rappers.  Hence, he considered himself fashionably late to what we are calling New Era Hip-Hop.  There birthed the title of his first mix tape, Fashionably Late.
Let it be known that I have absolutely no reserve in comparing J. Wils to Hip-Hop artists of the likes of Drake, J.Cole, Kid Cudi, Wale, Kanye West, and Lupe Fiasco.  The kid is that good.  The thing that he is missing is some sort of corporate backing to really propel his career and introduce his music to the world.  Artists like J. Wils are the precise reason for Transcendent Music's mere existence.  So as we continue in our movement to preserve and promote TRANSCENDENT MUSIC, we offer our full support and highly recommend that you listen to and support this transcendent artist, J. Wils.



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