Thursday, October 27, 2011

Transcendent Music Movement Presents: J. Wils


Transcendent Music Movement Presents: J. Wils
            Ok Hip-Hop heads, I got something for you all.  It's no secret that Drake, J. Cole, Kid Cudi, Wale, Kanye West, Lupe Fiasco and some others have really been representing lately for Rap music.  This group of artists has been dubbed as Backpack Rappers or New Era Rappers by me and some other Hip-Hop heads.  These artists brought intellect to rap during a time when rap music was considered, by most, to be on the verge of death.  Let us be honest!  Over the past few years it was beginning to seem like anyone could make it as a rapper with any ignorant message and lyrics that corresponded to some stupid dance. 
Backpack Rappers
Thank the Hip-Hop gods for these New Era Rappers!  The lyrics of these artists have had much appeal to students pursuing higher education.  Most of the artists themselves have spent at least some time in college hence their nickname, Backpack Rappers.  Obviously, a college education does not make you a great lyricist or even a smart person for that matter, but it has evoked an intelligent style of Rap music that has become quite popular.  So regardless of education or the lack thereof, the complexities of this group’s lyrics, clever punch lines and tremendous use of literary figures of speech, has appealed to a more scholastic listener. 
The New New-Era
These artists have paved the way for the effective deviation from the traditional gangster rapper and the dance rapper or as I call them, the mickey mouse rapper.  It is true though; there is truly a new era of rap led by these New Era Rappers.  So it gives Transcendent Music great pleasure to introduce and promote a new artist who embodies the essence of this new era of rap, J. Wils.
J. Wils, born Justin Wilson, was born in Charleston South Carolina.  To be frank, the kid is without a doubt a diamond in the rough.  We all are aware of the unique, catchy yet largely silly music that has come out of The South.  Well, he does not fit that traditional mold.  J. Wils represents for the new era of rap music and is personally seeking to portray the South in a new light. 
I discovered J. Wils’ profound lyrical style on YouTube.  The content of his raps reflected his atypical colligate experience.  He attended and graduated from The Military College of South Carolina, The Citadel which explained much of the military jargon used in his raps that probably could only be appreciated by those who attended that elite institution.  He was also involved in a series of dorm room rap battles that became viral across his campus.  From this innocent display of lyrical talent, J. Wils’ passion for Hip-Hop, production, and representing The South intelligently, was ignited.  He began making beats and rapping on other popular artists’ beats.  He began to write relentlessly.  Before long he and his college roommate, Justin Ramie, recorded their first music video for their song, ChuckTown Anthem.  This was their first and rather deliberate attempt to present The South positively and intelligently, with regards to Rap music.   
Fashionably Late Mix tape
Later, after graduating from college, J. Wils launched his solo career and has grown tremendously as an artist.  Just as many of those new era artists who I described earlier did when they broke in to mainstream Hip-Hop, he released a mix tape.  J.Wils recognizes exactly where he fits in and he respects his fans enough to know that he has to earn their continued support.  He makes that clear by launching a free mix tape to help boost his popularity and earn the support of listeners. The name of his mix tape, Fashionably Late, has meaning that exemplifies J. Wils’ confidence and his desire to be regarded as one of Hip-Hop’s New Era artists. 
I recall a conversation I had with him a couple of years ago when his mix tape was being conceptualized.  He was expressing to me the fact that there were all of these new Hip-Hop artists who had become rather popular, and how he felt he was on par with most of them from a lyrical standpoint.  I agreed with him whole-heartedly.  Then he explained his reasoning behind the name of his mix tape.  Those other rappers, most of which were listed above, had for all intents and purposes arrived as prominent rappers.  Hence, he considered himself fashionably late to what we are calling New Era Hip-Hop.  There birthed the title of his first mix tape, Fashionably Late.
Let it be known that I have absolutely no reserve in comparing J. Wils to Hip-Hop artists of the likes of Drake, J.Cole, Kid Cudi, Wale, Kanye West, and Lupe Fiasco.  The kid is that good.  The thing that he is missing is some sort of corporate backing to really propel his career and introduce his music to the world.  Artists like J. Wils are the precise reason for Transcendent Music's mere existence.  So as we continue in our movement to preserve and promote TRANSCENDENT MUSIC, we offer our full support and highly recommend that you listen to and support this transcendent artist, J. Wils.



Saturday, October 22, 2011

Expectations


Incorporating Expectations to Create Meaning and Purpose

Expectations!  This is what came to mind after viewing Viktor Frankl’s address entitled, Why to Believe in Others.  In this address he spoke adamantly about how we should be idealist towards men by over estimating them.  This is to say that we should have high expectations of man.  He says that the realistic view of man is that they predominantly want to find meaning and purpose in life.  This is as opposed to the surprising minority who prefer to just make a lot of money.

His presentation was for the sole purpose of enlightening his audience.  Frankl’s speech helped me understand the behavioral psychological method of motivating people.  This method of over estimating them or as it resonates with me, having high expectations, is something that can be useful in motivating future employees.  Whether or not the majority of people still seek to find meaning and purpose in life as opposed to just making a lot of money, I am not sure.  After all Frankl’s speech took place in the 70’s.  Nonetheless, the importance of expectations and faith in mankind are absolutely still necessary components in effectively leading others.  This is how I can apply the contents of his speech to better effect individual’s behavior, individuals being my future employees who will represent my brand.
His speech helped me further my understanding of the need to form expectations for your company but also of your company.  As a business owner you conceptualize how you want your business to be perceived by potential or existing customers.  As a result of your branding, advertising and marketing efforts, the consumers adopt expectations or attempt to make meaning of your business. 
In the words of our beloved Republican presidential candidate, Willard Mitt Romney, “corporations are people my friend.”  With this in mind, my corporation will seek to create meaning and purpose for its employees and for its customers.  This is where it gets tricky, I will have high expectations for my corporation (employees) to satisfy and modestly surpass the expectations of its customers.
Once you have written the story you have set the bar for what your customers should expect.  To stray from that would be inevitably detrimental to maintaining the trust and ultimately the support of your customers.
My fundamental understanding of Business Story telling and Brand Development was realized from this speech.  This subject is about formulating expectations, brand development; promoting those expectations, business storytelling; and living up to those expectations, operating a successful business.

Friday, October 14, 2011

SPARS: A Trade Association for Recording Professionals


The industry niche trade association that I discovered and am interested in is SPARS.  SPARS is The Society of Professional Audio Recording Services.  According to their website SPARS provides access to knowledge, latest trends, and other professionals.  They are an association that includes audio recording and mastering facilities, manufacturers, engineers, producers and multimedia specialists.  They support businesses in the recording industry and the individual professionals who work in the audio recording industry.
SPARS writes on their website that they do not exist to make money but they exist to serve the industry.  SPARS is a trade association that connects personnel in the audio recording industry and serves them as a resource.  They offer countless educational opportunities for its members in the form of seminars, publications, business resources and other support programs for its members. 
Their current programs and services seem extensive and beneficial to its members. They host BizTech and eStudio conferences, which address current business and operational issues.  Their multiple publications include SPARS Time Code Primer, which is a hands-on guide for synchronization.  They also have their Occupational Handbook, Business Policy Pamphletes and their electronic newsletter, SPARS eTracks.  They have many resources for business owners such as the SPARS Test that can be used to assess the job knowledge of current and potential employees.  I think that one of the most valuable assets of being a SPARS member is the experience and resource you have in the other members.  According to their website, “Each SPARS board member has pledged to be available to answer questions, offer advice, or help steer you to the right resource.”  That alone is worth the membership, particularly for someone new to the industry.  Another excellent service they offer is their University Lecture Series.  This program offers expert seminars for students of various business or technical sophistication, as published in their brochure.  They also offer a grant for students pursuing industry related education. 
The impact of SPARS on the industry is priceless.  Their programs result in efficient and proficient business and operating practices.  As a future business owner in the audio recording industry, it would be reckless for me not to utilize the resources that this trade association offers.  The members are all industry professionals with a wealth of knowledge and most have many years of experience.       
Much of what this trade association does is provide endless resources for its members to be successful in the audio recording industry.  They do not seem to involve in any type of legislative or industry policy matters, however.  They are extremely malleable in the way that they adapt to changes in the industry though.  For example in 1979, when SPARS began they were made up of the small group of recording professionals who dominated the industry.  Now that recording facilities have extended throughout the country and technology has provoked drastic changes in the recording process, SPARS stays true to its roots.  They adapt and continue to serve each other.  The founders began the organization because they realized that they all had similar issues that they faced owning and operating recording facilities.  They used this organization to consult each other to solve problems collectively and to share valuable information.  SPARS perpetuates the spirit of its founders by continuing to focus on learning from and supporting its members.